Case studies / Private enterprise
A 32-page commercial platform for an electric mobility company, launched with a full backup and rollback
Wisdom Movilidad y Tecnología sells electric, hydrogen and hybrid buses, charging and energy infrastructure, and technology services to public and private transport operators in Colombia. +SELTEN Ai rebuilt its commercial presence around how institutional buyers actually evaluate a fleet, and set up a managed marketing operation to support it.
Delivered
- Client
- Wisdom Movilidad y Tecnología
- Sector
- Electric mobility and technology services
- Region
- Colombia
- Engagement
- Onboarding, website rebuild and migration, managed marketing setup
- Period
- September to October 2026
A complex bus and technology catalog, rebuilt into a structured, specification-led site, with a managed marketing operation set up to support it.
The challenge
Wisdom's offer is broad by design: city, intercity, coach, business and special-purpose buses in diesel, gas, electric and hydrogen versions, plus the charging, energy and fleet-management technology around them, plus a separate technology line covering software, infrastructure, cybersecurity and CCTV.
Institutional buyers meet all of this as one decision. The previous website did not reflect it. The message was out of date, there was no clear path from interest to a technical conversation, and the product information that buyers need to compare vehicles, such as battery capacity, dimensions and seating, was hard to find.
Buyers compare fleets on specifications. Putting a clean technical sheet behind every series turned a brochure into a sales tool.
Our approach
Onboard the business
A structured intake captured Wisdom's offer, buyers, channels and approvals. The marketing agent was trained on it from day one.
Organize the offer around the buyer
Two clear lines, mobility and technology, and a catalog organized into five commercial categories that match how operators shop.
Rebuild and migrate safely
The site moved off its old platform to a static build. The original site and database were backed up first, with a documented rollback path.
Verify, then improve
A full post-launch audit checked every page, path and image, and produced a ranked fix list for the next release.
What we delivered
- A 32-page website at wisdomtecnology.com.co, with a technical sheet for each of 26 bus series in five categories.
- A migration that left the original database untouched, with the previous site files and database backed up and a documented rollback.
- A post-launch audit on 8 October 2026: all 218 internal paths returned OK, 105 images decoded, navigation tested on desktop and mobile, and a ranked fix list produced.
- A managed marketing operation: onboarding intake, a marketing agent trained on Wisdom's business, a task dashboard and a team channel.
- A tailored growth proposal covering content, lead development, email and campaigns.
Results and status
- Onboarding completed; marketing agent trained on the intake.
- New website live; previous site and database backed up.
- Post-launch audit: pages, paths and images verified; ranked fix list produced.
- Working product galleries, a quote form and conversion tracking, so leads from the site can be measured end to end.
How control stays with the client
Backup before change
Nothing was replaced until the full site and database were preserved and a rollback was documented.
Measured, not assumed
Every live page, path and image was checked after launch. What did not work yet went into a ranked fix list, in writing.
Human approval
Wisdom's team approves direction and content. +SELTEN Ai owns the execution.
About this case study. Disclosure: Wisdom's director is also a partner of +SELTEN Ai. Figures come from the post-launch audit of 8 October 2026. Commercial terms are confidential and not shown.
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