Built around real work.
We begin with the operation, the people involved, the inputs, and the decisions that must move.
Experience before technology
Applied AI shaped by real operating experience.
Our team brings decades of entrepreneurial and operating experience across large public organizations, private enterprises, and global markets. That combined judgment allows us to understand how an organization works, identify the constraint, and formulate the right applied AI solution.
The operating ideaCustom AI, built around how the business actually runs.
The standard behind the name
Most AI is still a demo. A working system is rare.
Selten means “rare” in German. The name reflects the standard we hold ourselves to: AI should operate reliably inside a real business, move work forward, and remain understandable to the people accountable for the result.
Held to a professional standard.
Automation handles execution. Human experts define quality, review critical work, and remain accountable.
Delivered as a system.
The result is not a prototype or a collection of features. It is software built to take responsibility for ongoing work.
The people behind +SELTEN Ai
Meet the founders.
The founders combine real-world experience across public and private organizations, entrepreneurship, and global markets. That experience is the foundation for every solution we formulate.
Giovani Iannone
Founder
LinkedIn profileDanny Jimenez
Founder
LinkedIn profileSantiago Sosa
Founder
LinkedIn profileAcross business operations
The operation defines the application.
Across revenue growth, cost structure, and critical work, we formulate customized applied-AI applications around repeatable workflows with clear inputs, decisions, handoffs, controls, and outcomes. Application areas can include commercial execution, procurement and suppliers, finance and administration, document processing, cases, routing, and approvals.
How we build
Start with the operation. Build toward responsibility.
The goal is not to add AI everywhere. It is to identify where a working system can remove friction and take ownership of meaningful work.
01 / Understand
Map the real workflow.
We identify the outcome, people, inputs, decisions, handoffs, risks, and review standard.
02 / Build
Design the application.
We assemble the software and operating logic around the business rather than forcing a generic process.
03 / Run
Put it to work.
The system executes, stays visible, and improves as the operation produces real evidence.
What we believe
Applied AI should be judged by the work it does, not the demo it gives.
01Intelligent
02Precise
03Enterprise-grade
04Transparent
05Fast
One application / Revenue growth and market expansion
A revenue-growth application within a broader operating model.
+SELTEN Ai Marketing is one application of the broader model. It connects market and opportunity strategy, demand generation, lead development, campaign execution, sales follow-up, and continuous improvement around the revenue workflow.
We configure it around how the enterprise goes to market, where opportunities lose momentum, and which decisions require human judgment. Applied AI carries context and execution across the workflow while experienced operators guide strategy and quality.
This use case illustrates our broader method for formulating customized applied-AI solutions around enterprise workflows, pressure points, and opportunities to improve efficiency and increase enterprise value.
Explore the revenue-growth applicationRevenue workflowConnected
01Market strategy→
02Demand and opportunity development→
03Campaign execution→
04Commercial follow-up→
05Continuous improvement✓
Market and opportunity strategy
Revenue growth, market penetration, and expansion
Demand generation and lead development
Campaign execution and sales follow-up
Continuous improvement
One company, multiple applications
What +SELTEN Ai builds and how it operates.
Every application begins with the organization, its workflow, pressure points, controls, and desired outcome.
What does +SELTEN Ai build?
+SELTEN Ai builds customized applied-AI applications around priority business and institutional workflows. The company applies one operating model across revenue growth, cost structure, and critical-work performance.
Where can applied AI create value?
Application areas can include market and sales execution, procurement and supplier coordination, finance and administrative operations, document processing, cases, routing, permits, grants, and approvals, with human authority retained where decisions require it.
How is each applied-AI application defined?
We begin by understanding the enterprise workflow, systems, pressure points, decisions, controls, and desired outcome. The application is then configured around where applied AI can improve efficiency, strengthen performance, or increase enterprise value.
Do you sell a standard software license?
No. We define each engagement around the organization's workflow and operating context. The goal is a working application with clear execution, review points, and accountability, not another disconnected tool for the organization to manage.
What kinds of organizations does +SELTEN Ai serve?
We work with private enterprises seeking growth, stronger margins, reliability, and better execution; large institutions that must coordinate across entities, committees, geographies, and regulated environments; and government and public-sector organizations where mission delivery, records, security, accessibility, human authority, and public accountability shape the workflow.
Find the next value opportunity
Which workflow could create more value if it performed better?
Tell us where revenue growth is stalling, costs are accumulating, or critical work is slowing. We will assess the workflow and determine where a customized applied-AI application could improve performance and increase enterprise value.